Juan Valdez and Freeze-Dried Coffee
I bought a jar of Juan Valdez freeze-dried coffee at Walmart yesterday. It all began with a simple question. What is the best quality of instant coffee? I’ve always assumed instant coffee was something you drank when there was no other option. It was convenient, but convenience at the expense of flavor. I remembered bitter granules, flat taste, and the knowledge that certainly this was settling for less than the best. But yesterday, I discovered that instant coffee has undergone a transformation. It’s important to know that the difference between traditional spray-dried coffee and the newer freeze-dried varieties is enormous. Freeze-drying preserves much more of the coffee's aroma and flavor. What I brewed yesterday was smooth, full-bodied, and genuinely pleasant. The freeze-drying process, which removes water through sublimation rather than heat, preserves the coffee's aromatics in a way the old spray-dried methods couldn't. Who knew tha...